WEEKEND ADVENTURE

My day job:  Senior Copywriter

 

• Current role as BTL copywriter on Nedbank Group Ltd.

• Graduated in 1996; working since then.

• Several years in TTL retail advertising (Mr Price Group) in Durban, South Africa.

• Stints in leading traditional ad agencies (King James, O&M, JWT).

• Successful crash course in digital custom publishing (2011 - 2012).

• Specialised in corporate communications.

• Adept at brand strategy; rapid generation of concepts and copy;

       long copy/editorial and creative direction.

• Expect consistent output and added value beyond the expected.